Brand loyalty project report

Davidson, for their time and support in this project.

Brand loyalty project report

Etymology[ edit ] The word, brand, derives from its original and current meaning as a firebrand, a burning piece of wood. That word comes from the Old High Germanbrinnan and Old English byrnan, biernan, and brinnan via Middle English as birnan and brond.

Brand loyalty project report

Later the firebrands were replaced with branding irons. Through that association, the term eventually acquired its current meaning. History[ edit ] In pre-literate society, the distinctive shape of amphorae provided potential consumers with information about goods and quality.

Amphorae for wine and oil, Archaeological Museum, Dion. Branding and labelling have an ancient history. Branding probably began with the practice of branding livestock in order to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2, BCE. Branding was adapted by farmers, potters and traders for use on other types of goods such as pottery and ceramics.

Forms of branding Brand loyalty project report proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions. Systematic use of stamped labels dates from around the fourth century BCE. In a largely pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of origin and even the identity of the producer, which were understood to convey information about product quality.

These ancient societies imposed strict forms of quality-control over commodities, and also needed to convey value to the consumer through branding.

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Producers began by attaching simple stone seals to products which, over time, gave way to clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality.

Stamps were used on bricks, pottery, and storage containers as well as on fine ceramics. For example, 3rd-century Gaulish pots bearing the names of well-known potters and the place of manufacture such as Attianus of Lezoux, Tetturo of Lezoux and Cinnamus of Vichy have been found as far away as Essex and Hadrian's Wall in England.

A series of five marks occurs on Byzantine silver dating from this period. We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time. Details in the image show a white rabbit crushing herbs, and text includes advice to shoppers to look for the stone white rabbit in front of the maker's shop.

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Museo Bellini In ancient Romea commercial brand or inscription applied to objects offered for sale was known as a titulus pictus. The inscription typically specified information such as place of origin, destination, type of product and occasionally quality claims or the name of the manufacturer.

Mosaic patterns in the atrium of his house feature images of amphorae bearing his personal brand and quality claims. The mosaic depicts four different amphora, one at each corner of the atrium, and bearing labels as follows: Wine jars, for example, were stamped with names, such as "Lassius" and "L.

Eumachius"; probably references to the name of the producer. Back section of a bracelet clasp with a hallmark of Hunnish craftsmanship, early 5th century The use of identity marks on products declined following the fall of the Roman Empire.

However, in the European Middle Ages, heraldry developed a language of visual symbolism which would feed into the evolution of branding, [40] and with the rise of the merchant 's guilds the use of marks resurfaced and was applied to specific types of goods.

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By the 13th century the use of maker's marks had become evident on a broad range of goods. In makers' marks on bread became compulsory in England. Hallmarks, although known from the 4th-century, especially in Byzantium, [43] only came into general use during the Medieval period.

Some brands still in existence as of [update] date from the 17th, 18th and 19th centuries' period of mass-production. Many years before Bass applied a red triangle to casks of its Pale Ale. In its red-triangle brand became the first registered trademark issued by the British government.

Recognised by Guinness World Records as having the world's oldest branding and packaging. When shipping their items, the factories would literally brand their logo or company insignia on the barrels used, effectively using a corporate trademark as a quasi-brand.

Brand loyalty project report

Packaged-goods manufacturers needed to convince the market that the public could place just as much trust in the non-local product. Gradually, manufacturers began using personal identifiers to differentiate their goods from generic products on the market.

Marketers generally began to realise that brands, to which personalities were attached, outsold rival brands. This began the modern practice now known as branding, where the consumers buy the brand instead of the product and rely on the brand name instead of a retailer's recommendation.Project Report on “EFFECT OF LOYALTY PROGRAMMES IN DIFFERENT CONVEINENCE STORES IN GURGAON” purchase of the brand despite situational influences and marketing efforts having the potential to cause a switching behavior.“ Loyalty is, in simpler terms, a reliance on a particular brand or company even though numerous.

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Brand loyalty is a sort of commitment towards the brand that induces a re-buy behavior into the customer in spite of the potential marketing attempts by competitors to break up the coalition between the brand and the consumer (Oliver, ).

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Brand Finance Global February 1. Global The annual report on the world’s most valuable brands February The Report aimed at comprehensiveliterature review on branding, brand loyalty, brand awareness, brandequity and brand perceptions, price sensitivity and willingness to pay. Page 4 5.

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