Crisis analysis of kodak

Business Cycles ; Industry Life Cycle ; Product Life Cycle Historians and academics have observed that organizations, like living organisms, have life cycles. They are born established or formedthey grow and develop, they reach maturity, they begin to decline and age, and finally, in many cases, they die.

Crisis analysis of kodak

Introduction The objective of this essay is to evaluate the Kodak financial report from an investor's point of view.

Unlike the management's perspective, which often tries to present the most positive picture possible this analysis is designed to most clearly and critically reflect financial reality, in order to arrive at an estimate of its future potential and value. In deciding whether to buy, hold or sell the company's securities, answers to such questions as follows will be determined in this analysis: What operating areas have contributed to success and which have not?

How are areas of strengths and weaknesses affecting the company's Crisis analysis of kodak condition and performance?

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The following chapters will try to concentrate on this questions by dealing with the most important information in a financial report, which is the basic set of financial statements: The statement of shareholder's equity will not be part of this essay, as it is not widely used for analysis and will be shortly covered in the balance sheet chapter.

The statements will be discussed and analyzed in detail in the chapters In the last chapter, Kodak's background with regard to its firm, industry and economy will be outlined; furthermore, key financial ratios will be calculated and compared to the industrial average.

Finally, the investment decision will explained by estimating the future potential and value of the company. At the end of each year, the bottom — line figure — its profit for the previous year is compared to what the previous results and to what has been announced by the company[1].

Kodak reported the following figures forand Statement of Earnings; Source: At the first glance, it seems like Kodak did a good job. Unfortunately, the earnings and sales figures often bear little relationship how well the company has actually performed and figures may be misleading.

One explanation is based on the accrual basis principle of accounting used by US companies. Under this principle, revenues sales are recorded when earned rather than when cash is received and even if the sale has been made on credit, and the customer has not yet paid, the sale is recorded.

In the same period where sales increased by 4. Another reason for caution is based on the growth in sales compared to inventories: Despite the growth in sales, Kodak was not able to generate a growth in gross profit, which declined by 4.

This combination signals another caution flag, because sales and earnings move into different directions, which indicates that the company may be growing too fast, costs may be out of line or revenue recognition may be too aggressive.

Concerning Kodak in particular, it is probably a combination of the two last mentioned reasons, as costs increased and sales seem to have been recorded in a fairly aggressive way. Selling, general and administrative expenses decreased by 4. The concern for analysis is whether reductions in advertising may finally result in lower sales and earnings.

Crisis analysis of kodak

Research and development costs is another so-called discretionary expense for Kodak, which, like advertising is crucial to achieve long-term success. Unlike the marketing budget, research and development activities were expanded by However, management's discussion and analysis states, that the number in percentage of sales was maintained at six percent.


Restructuring costs increased by significant rates of First, sales and earnings move into different directions sales increased, whereas earnings decreased significantlywhich again can be traced back to a fairly aggressive way of accounting and too high costs.

Second, Kodak does not generate any profit with its core business activities, which is cause for serious concern. And finally, sales and earnings figures were highly volatile in the recent accounting periods, instead of growing in constant, moderate figures, which would be the ideal case.

Interest expense increased by As already mentioned, it signals two caution flags — on the one hand, revenues and earnings move into different directions, on the other hand Kodak does not generate profit with its core business activities as net earnings would have been negative without the tax benefit.

However, the vast majority of these net earnings are generated through discontinuing operations, which show an incredible Furthermore, total net earnings also developed in a highly volatile way, which raises doubts about a successful, on-going long-term strategy.

Another major concern with regard to the statement of earnings is based on the huge share of discontinued earnings, that contribute to the overall net earnings - This raises serious concern about how Kodak wants to be successful in the future and possibly explains why the dividend was reduced by Quora User, former Technical writer and editor at Eastman Kodak Products and Services () Analyses is the plural of analysis.

Views · View 3 Upvoters. Sue Murphy, I speak it, I write it, What is the plural of “crisis”? Organizational life cycle is an important model because of its premise and its prescription. The model's premise is that requirements, opportunities, and threats both inside and outside the.

Ten years after the financial crisis, private-equity firms once again are showing signs of overexuberance. Nokia’s technology isn’t a root cause of its current crisis. Don’t blame its engineers and designers either. The company still knows how to innovate.

There’s a simpler and more strategic. News > Business > Business Analysis & Features The moment it all went wrong for Kodak. The world's biggest film company filed for bankruptcy yesterday, beaten by the digital revolution. The Athabasca oil sands (or tar sands) are large deposits of bitumen or extremely heavy crude oil, located in northeastern Alberta, Canada – roughly centred on the boomtown of Fort oil sands, hosted primarily in the McMurray Formation, consist of a mixture of crude bitumen (a semi-solid rock-like form of crude oil), silica sand, clay minerals, and water.

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