A style guide shouldn't read like the work of a control freak, but nor should it be vague and ambiguous. Here's how to help others use your designs with a well-crafted style guide.
Shares When handing over a creative project, most agencies or freelancers include a document known as a style guide.
This not only adds an additional air of professionalism to the work and helps guide the client in using your design, it also rationalises the creative choices you made.
It shows the client that there really was a method behind the madness of the creative journey you took them on. Here are 25 tips for ensuring your style guide does the right job in ensuring others do it right. Avoid pomposity Don't let power go to your head or you'll end up looking ridiculous and unprofessional We creatives are a sensitive bunch, haunted by nightmares about clients screwing up our much laboured upon designs.
|Content Production||Creating a simple booklet that catalogues the specific colors, type, logos, imagery, patterns, taglines, etc.|
|Format for entries||Developing your voice in four steps Now you have a wealth of information and insight at your fingertips, you can start to create your brand tone. Use three words to express your personality.|
|Why do you need a content style guide?||Each element should be followed by the punctuation mark shown here.|
|Style Guide for Technical Writers||Article in a magazine, journal, periodical, newsletter, or newspaper with no author stated:|
|How to create a design style guide: 25 pro tips | Creative Bloq||Shares When handing over a creative project, most agencies or freelancers include a document known as a style guide.|
There's a tendency to become over protective, preachy and, dare I say, a little mouthy when it comes to rolling these out to the folk who pay for them. A style guide that's overly bombastic in tone, portentous, shouty and mouthy will only end up stifling its creative application.
Allow for some slack Many style guides read like the work of control freaks. They should serve as a guide to any other agency, freelancer or licensing company who is working with the brand you initially helped develop. They should allow for the brand to develop, whilst establishing an overall framework.
It doesn't have to be perfect We'd all love to spend time and energy crafting the perfect design style guide for each project.
But in the real world, that's not always possible. If you're up against a tight deadline and not able to create a style guide with lots of bells and whistles and examplesbe sure to include the most pertinent and helpful information about the brand or piece of work you've created in the time you do have.
Essential elements A written overview of the company it's for A rationale for the work carried out Information about logos, font usage, colour palette and tone of voice Photographic guides Collateral information If you have enough time, it's worth adding some examples of logo and typographic usage, as well as links to master artwork or brand collateral templates, and helpful contacts within your agency or company.
Should they wish for an additional, more thorough version, this can be classed as a separate project — with a separate budget. Licensed by FremantleMedia Enterprises If you're creating a style guide for, say, a cartoon show, then make it as fun, colourful and wacky as the series.
If it's for an asset management company, make it as clean and straight-down-the-line as the company's thinking and brand equity is. This shows the client you understand the brand or television property you've been working on.
Plus, it'll instantly put that tone in the mind of the designer who's been given the style guide to use. Guide, don't preach Remember you are producing a guide — which, when applied successfully, will produce a common system of elements that work together, reinforce brand values and embrace successful interpretation of that guide.
A wagging finger approach will instantly put the person who uses the guide in school mode. In terms of tone, you'll catch more flies with honey than with vinegar: Think of it like a cook book Look on a style guide as being similar to a cook book.
It's full of brand recipes and ingredients that work well together, and create a successful blend of flavours and tastes.
It should allow for experimentation, but clearly explain where too much of the wrong type of ingredient will spoil the brand broth.
Concentrate on the visible Look around your workplace and you'll hopefully see colleagues who look presentable and are nicely dressed. Quite possibly a large percentage of these people do not have matching pants and socks or bras and knickers. You hopefully don't get to see them.
Similarly, in your style guide, concentrate on the visible and the relevant. Try not to deep dive into creating colour palettes that then have sub colour palettes and then further sub, sub colour palettes, which might never be used or seen.
Less is more Ask yourself if every 'rule' you add to your design style guide is absolutely necessary. By giving too much information you might just end up confusing designers, or overwhelming them with so much information they can't possibly remember all of it.
Be helpful and specific A guide to creating the type treatments used in Danger Mouse Try to give out helpful and practical advice to the creative reading your guide. If you're using a particular type of overlapping text see the image above or a certain type of Photoshop treatment, then think about adding a page to your style guide that explains exactly how to do this.
Think creatively Your style guide is an extension and expression of your creativity.
It should have its own guidelines applied to it, and communicate the brand simply and effectively. There's no rule that says it has to be in PDF format although admittedly a lot are — you could have the whole thing online.
Think creatively, but don't over complicate. Five clicks to a logo download are just annoying. Work with a copywriter Big, bold words help energise and communicate brand values in an effective, visual way Work with a copywriter to energise and communicate the brand. This style guide will potentially be used client-side by the in-house creative team or sent out to other agencies to be applied in future work.Name your design style guide something like 'Styleguide_lite_v' and explain to your client that this is the “lite” (sic) guide to working with the brand, which is suitable for everyday creative use.
Use our Style Guide Template and make it your own. About Anne Murphy Anne Murphy is the former Director of Content at Kapost, makers of content marketing software.
NOTE: This template is designed to help you document some of the styles you might use in an e-learning course. This is specific to writing, grammar, and formatting styles. To see a style guide for a specific e-learning tool, click here. NOTE: This template is designed to help you document some of the styles you might use in an e-learning course.
This is specific to writing, grammar, and formatting styles. To see a style guide for a specific e-learning tool, click here. to see a sample of a Style Guide Template for Captivate. As said earlier, a style guide will help you have a consistent voice and help you avoid mistakes in your writing and formatting.
The more channels that you are creating content for and the more people creating that content, the more difficult and important it is to maintain a consistent voice. Create your own editorial style guide with this free, customizable template.
SUBSCRIBE; Content Creation How to Create an Editorial Style Guide [Free Template] By Molly McCowan June 9, One Comment. Editorial style guides aren’t just for make a one-page cheat sheet that will be more useful to the people who don’t write a .