Day by day, both the Public Players and the Private Players are Putting in their resources and efforts to improve the Telecommunication technology so as to give the maximum to Their customers. In business, it is important to use various and innovative promotional strategies to expand the demand of your product and to earn more consumers.
Along with positive brand image, the effective promotion can contribute to the fast and effective business development. In this regard, such companies as Lexus need to conduct their promotion carefully to promote their products and to reach the target customer group.
In fact, the company is very concerned with the promotion of its products but Lexus has to reach its target customer group and to provide The use of promotion strategy essay with luxurious cars.
In such a context, the company needs to promote its products to reach the target customer group and to focus on the effective promotion tools, which can attract the attention of customers, who represent the upper classes of the society and are accustomed to luxurious vehicles.
Therefore, the promotional campaign conducted by Lexus should focus on the effective advertising and development of positive public relations, which contribute to the formation of the positive company-customer relationships, improve its public image and brand image, and stimulate to attract its customers.
On analyzing the promotional strategy used by Lexus, it is important to dwell upon the major components of promotion mix used by the company to promote its products and to reach the target customer group.
In this regard, it is worth mentioning the fact that Lexus operates in the luxury car industry and attempts to take the leading position in the industry and to enhance its competitive position in the market.
At the same time, today, Lexus faces the problem of the steady decline in the automotive industry, which affects the premium segment of the market as well.
Although the impact of the economic recession on the luxurious cars market is lower compared to other vehicles, Lexus is still facing the problem of the decline of sales.
At any rate, today, the company focuses on the promotion of its products to increase sale rates and to attract customers to its products. In such a situation, the advertising is one of the primary concerns of Lexus. In fact, the company focuses on advertising of its products to reach the target customer group.
Basically, Lexus attempts to stress advantages of its products compared to that of its rivals. In actuality, Lexus conducts its advertising strategy focusing not only on the luxurious aspect of its products but also the company stresses its concerns with innovations.
In such a way, the company advertises its technological innovations as one of the major advantages of its vehicles compared to that of its rivals. In this regard, Lexus attempts to enhance its position in the market and advertise its products successfully.
At the same time, the company uses different means of advertising. In actuality, Lexus is concerned with the use of visual media.
In this regard, television is still one of the most powerful tools used by the company to reach its target customer group. At the same time, today, Lexus attempts to use new media, such as internet to reach its target customer group.
In this regard, television provides Lexus with the broad audience but the company still fails to reach the target customer group specifically. In such a situation, internet is a good alternative to enhance the position of the company in the market.
In addition, internet is effective tool, which can back up advertising on television. Along with advertising, the company uses the public relations to enhance its position in the market and to attract customers to its products.
In such a situation, the public relations contribute to the improvement of the public image of the company and to create a positive brand image.
At this point, it is worth mentioning the fact that Lexus is very concerned with the improvement of its brand image, especially today, when the public is growing more and more concerned with environmental problems.
In such a situation, Lexus focuses on the improvement of the position of the company through the creation of hybrid vehicles. Thus, the company enhances the position of the company in the market and improves consistently the position of Lexus in the market.Mass media’s (television, radio, magazines, etc) role in the promotional mix is advertising.
In particular, television commercial advertising is a paid form of non-personal communication. Companies use commercial advertising because it is an effective means of . Promotion is a part of 4Ps of marketing business strategies, which is widely used by the companies to inform, influence, or persuade existing and potential customers about the company's products or services/5(33).
Product Strategy. The product itself is the core of the brand equity, the design of a product able to fully meet the needs of the consumers, is a prerequisite for success in marketing.
Evaluating the impact of e-Marketing on Businesses.
This essay will evaluate the impact of e-marketing upon businesses and will do so in three clear sections. The first section of the essay will define the. Devising the right promotion strategy is a complex process. There's so much to consider! Let's take a look at some examples of the types of activities that you'll need to work through in order to.
The strategy also involves determining the marketing mix that the business will utilize in order to achieve its marking goals. The four elements determine the product, price, place, and the promotion strategies that the business will use to achieve its marketing efforts.